Daiane Vital embracing her mother Vanilda de Souza Vital, south of Minal Geraris Brazil. Photo: Danielle Sereio “The industry must do a better job at telling coffee’s history, beyond those who carried the bean throughout different parts of the world…” – Phyllis Johnson, BD Imports, NCA Board Member In the most recent issue, Roast Magazine […]
A Bitter Buzz: The Psychology Behind Our Love of Coffee
A new study found that coffee drinkers are actually more sensitive to the bitter taste of caffeine. Coffee is a complex beverage – and it’s experienced differently by everyone. Your appreciation (or not) of coffee is largely driven by genetics, which control a host of factors raging from your caffeine tolerance to sensory perception. A […]
Is Caffeine In Your Genes?
via Bill Murray, NCA President & CEO on LinkedIn Daylight savings time is over — will you be grabbing an extra cup of coffee this afternoon? A recent article in National Geographic looks at the latest research behind why you love (or don’t love) coffee. Spoiler alert: It’s in your genes! While regular coffee consumption may build […]