Coffee cupping prep ©2019 Decisive Moment, NCA Convention The role of cupping in specialty coffee By Mario R. Fernández-Alduenda, The Coffee Quality InstituteExcerpted from The Sustainable Cultivation of CoffeeDiscount available for NCA members The popularity of coffee is still growing, but the definition of what makes a ‘good’ cup of coffee is complex. It might […]
Getting Started in Coffee Branding
It’s more than a logo. To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.” By Michael Wilson, Creative Director, Made Visible Studio Branding is not some sort of black magic. Rather, it is a methodic process by which an organization defines what makes them unique and […]
NCA Submits Comments to 2020-2025 US Dietary Guidelines Advisory Committee
Related: NCA Update from the 2020 US Dietary Guidelines Scientific Review The following is an excerpt from the latest NCA Member Alert Do you remember the Food Guide Pyramid or MyPlate? Every 5 years, the U.S. Department of Agriculture (USDA) and Department of Health and Human Services (HHS) issues a new edition of the Dietary […]
NCA Update: 2020 US Dietary Guidelines Scientific Review
Setting the stage for the next evolution in dietary guidance to Americans for 2020-2025 Editor’s note: The connection between lifestyle and health is increasingly being recognized by the medical and scientific communities. We know that diet, exercise habits, and smoking and alcohol consumption impact our health. And as the science continues to advance, it seems there […]
3 Highlights From the National Coffee Association USA Convention 2019
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta Pt. 1: The Crema the Crop Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in […]
The Buzz Is Brewing at Blue Donkey Coffee
Blue Donkey will host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9 Atlanta Coffee Shop is Making Waves with National Coffee Leaders As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to make a big splash with […]
What the Science Says About Common Coffee and Health Myths
Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media. Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research. And despite the […]
What the Research Really Shows on Coffee & Cancer
Coffee may lower the risk of several types of cancer, according to recent studies reviewed by researchers at the American Cancer Society. The following excerpt was originally posted at the American Cancer Society. AICR has named February Cancer Month. Learn more. To learn more about science, coffee, and why the research matters, join the experts […]
Video: 5 Caffeine Facts Explored
Does coffee make you lose weight? Can it cure a hangover? Does it make you poop? Millions of Americans drink coffee every day, but it remains one of the most misunderstood beverages on the planet. The editors at Thrillist took a look at the facts behind a few widely-held coffee myths and misconceptions, according to […]
Coffee Clickbait Goes Bananas
New research on coffee and climate change indicates an urgent situation for crops at origin Behind the headlines on the future of coffee, according to science – and how you can get involved. By William (Bill) Murray, NCA CEO & President Connect on LinkedIn Complete with the typical clickbait-style headline, a recent article intoned that […]