The COVID-19 pandemic turned everything on its head, from how people understood their health, to work schedules, travel ability, and more. One routine that has stayed constant, however, was America’s love for coffee. COVID may have changed where and how Americans drink coffee, but never how much. The latest edition of the National Coffee Data […]
Cold brew is red hot — let’s make sure it stays that way
The National Coffee Association is here to help your coffee business navigate cold brew’s evolving regulatory landscape. Cold brew may not be new, but it’s never been hotter. Demand for the format is off the charts, with 17% of coffee drinkers having had a cup of cold brew in the past week, according to the […]
The reason is the season: Coffee’s seasonal taste and temperature trends
It’s one of the most wonderful times of the year! That’s right, spring has sprung and the latest edition of the National Coffee Data Trends (NCDT) report is here. Commissioned by the National Coffee Association (NCA) since 1950, the NCDT report is the longest-running study of American consumers’ coffee drinking patterns. Polling is conducted twice […]
Celebrate National Nutrition Month With a Cup of Coffee
Coffee is an everyday staple for many Americans – in fact, more Americans (66% of adults) drink coffee each day than any other beverage. NCA conducts the longest-running study of consumer coffee habits in the United States, and our most recent data show that not only is coffee maintaining its popularity overall, but it’s also […]
Hearts ♥️ Coffee
It’s well-understood that coffee is good for the soul – a welcome companion to add some get-up-and-go to any morning (or afternoon!) Less known, however, might be coffee’s unique impacts beyond that burst of joy and energy. In fact, coffee is associated with a reduced risk of multiple cancers and chronic diseases, including liver and […]
Cold Brew Safety – What You Need to Know
By Dr. Mark Corey, NCA Director of Science & Policy Updated: November 2, 2023 Over the past few years, cold brew has exploded in popularity. According to the Spring 2022 National Coffee Data Trends survey, the number of people drinking cold brew has doubled since 2016. While cold brew isn’t a new preparation method by […]
More than a mood booster: Coffee’s role in supporting mental health
By William “Bill” Murray, NCA President & CEO May is National Mental Health Awareness Month, an important time to recognize that nearly 20% of Americans are believed to experience mental illness. Offering care, empathy, and support to ourselves, and others – and openly discussing mental health issues – are all important for our wellbeing. There’s […]
Next Gen Interview with Bambi Semroc of Conservation International
NCA Next Gen recently had the chance to chat with Bambi Semroc, VP of Sustainable Markets and Strategy at Conservation International. The following Q&A has been lightly edited and condensed for clarity. Bambi Semroc Next Gen: How did you first become interested in conservation and sustainability work? Did your Peace Corps work in Togo help […]
Flavor as the common thread for coffee quality along the value chain
Coffee cupping prep ©2019 Decisive Moment, NCA Convention The role of cupping in specialty coffee By Mario R. Fernández-Alduenda, The Coffee Quality InstituteExcerpted from The Sustainable Cultivation of CoffeeDiscount available for NCA members The popularity of coffee is still growing, but the definition of what makes a ‘good’ cup of coffee is complex. It might […]
Getting Started in Coffee Branding
It’s more than a logo. To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.” By Michael Wilson, Creative Director, Made Visible Studio Branding is not some sort of black magic. Rather, it is a methodic process by which an organization defines what makes them unique and […]